Navigating the Fragrance Frontier:
Perfume Application Dos and Taboos!

Whether this is your first foray into the world of perfumes, or you've been exploring this fragrant world for a while, you might have found yourself wondering, am I doing this right? Allow us to embark on a discourse that unravels the intricacies of fragrance application, all while maintaining an air of sophistication.


1. Moisturize, moisturize, moisturize

Whether you're wearing something on the lighter side, like an Eau de Cologne, Eau de Toilette or the heavier concentrated Eau de Parfum and Extract the Parfum, you'd want to make sure that your skin is well-moisturized. The oils in the cream or lotion will help the perfume last longer. Much longer. If you have naturally oily skin, you're in luck. If yours in on the dryer side, make sure to apply that extra dab to the pulse points. 

2. Spray the perfume directly on your skin

Perfume is crafted to interact with your body's unique chemistry and warmth. As your perfume graces your skin, a ballet of chemical interaction ensues. The fragrance delicately commingles with your body's natural oils and heat. If this is a new fragrance or you're prone to allergies, or migraines always try on a small area and monitor your skin's reaction. If none occur, proceed full speed ahead. But not too much, as you don't want to be "that person" in the room. You know who you are!

3. Pulse Points as Crescendos: Amplifying Fragrance Intensity with Artful Precision

Let us delve into the poetry of pulse points - wrists, neck, behind the ears, and inside elbows - the crescendos in the olfactory composition. The judicious application of perfume to these points, sans the wrist rub, ensures a crescendo of scent, delicately unfurling in its intended splendor. One or two sprays in each spot will do. For heavier fragrances start with one set of pulse points with one spray each. It's normal for you to not smell the fragrance after a while. It doesn't mean it's gone, it just means that your brain integrated this scope of molecules as your own. Trust us, others around you can still smell it. 

To "fix" this, try wearing another scent for a while to "reset" your brain's recognition patterns and then return to your favorite.


4. Layering Fragrances

This is a controversial topic among fragrance connoisseurs. Battles have been waged, won and lost, friendships broken, colleagues lost to the "dark side". However, there is no right or wrong when it comes to layering fragrances. The perfumer, much like an artist, finished their work of art. Who are they to say where you can and can't hang it? Same with perfume. If you found a pairing that suits you - go for it! For example, our Sacrilege and Ladri di Fichi make a most unexpected duet. We would have never found that out if we didn't try.

5. [Don't] let there be light!

Another thing art and perfume have in common - they don't do well in direct light. As much as you'd protect that rare canvas or an original photograph by placing them out of sun's harmful rays, you'd want to do the same with your favorite scents. Remember, sun generates heat and heat causes the fragile top notes to break down much faster. And UV rays affect the longevity, clarity and consistency of your fragrance. So, cool dark places and never-ever bathrooms where frequent temperature and humidity fluctuations will wreak all kinds of havoc on your prized posessions.


6. Dab, don't rub!

Which brings us to the final and, very important, part of our olfactory journey. As tempting as it may be to immediately rub your wrists together after spraying the perfume, don't do it! But why, you say! Everyone does it! Simple: the second you introduce friction, you increase the body's temperature "crushing" the top notes. Those delicate citrus notes are all but annihilated and you're left with a fraction of the original scent. And who wants that? So, next time, resist the urge, practice meditation and allow the fragrance to dry on its own.

Practice makes perfect!

7. Older is not better

If you look really closely on that tiny sticker on your bottle you will see a jar icon with 36M. That means the expiration date of this fragrance is 36 months. And even though there is no "strict" expiration date for perfume, unlike cosmetic products, we recommend using your perfume within 36 months of purchase, because that's when it's at its optimal quality. If, however, you've followed rule 5 and kept it in a dark cool place, you can probably keep using it for up to 5 years. After that, top note molecules may start to break down and your perfume won't have the same profile or longevity. 

FUN FACT: a fragrance that becomes darker during its shelf life only confirms the presence of natural essential oils and not the synthetic ones. This phenomenon is called aging and manifests itself not only with color-change of the scent but also with a gradual increase of fragrance intensity. 

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